Culture Audio
Art Direction · Brand Identity · Product Design · Marketing
Culture Audio was a startup headphone brand designed to challenge industry leaders like Bose and Beats by offering premium noise-cancelling headphones at a more accessible price point without compromising on performance, design, or values.
As Art Director and Co-Founder, I helped shape Culture Audio from concept to launch, overseeing the visual identity, product design language, and customer-facing brand experience.
Marketing & Launch Assets
I created and oversaw a suite of marketing assets for launch and ongoing promotion, including digital ads, billboards, social media visuals, product photography direction, and Amazon storefront graphics. Every touchpoint was designed to present Culture Audio as a credible, high-quality alternative in a crowded market.
Web & Digital Experience
I designed the Culture Audio website, focusing on clear product storytelling, feature communication, and conversion-driven design. The site supported pre-orders, educated customers on technical features like noise cancellation and smart auto-pause, and reinforced the brand’s mission and pricing strategy.
Brand Identity & Visual Direction
I developed the visual foundation for Culture Audio, establishing a modern, confident identity that could stand alongside major audio brands while still feeling fresh. This included logo development, typography, color systems, and a cohesive visual language designed to communicate quality, innovation, and cultural awareness.
