Cool Tees was an in-house marketing campaign launched by Chandler Graphics in the summer of 2015. The campaign was designed to feature our selection of moisture wicking and lightweight customized apparel. I was charged with adapting the theme to reface the showroom hang tags. I also created a cast of characters for comic style ads. The signage portrayed the characters answering frequently asked questions, as well as pointing out unique apparel properties in a fun and engaging manner.
Above is the graphic featured on the company billboard. While this image was designed by the company's owner, it was the thematic basis for all of my designs.
(Right)
Throughout the campaign, we had comic style advertisements that featured different products we were offering. I designed a cast of characters (above) to populate the ads and to engage customers in a fun and whimsical manner.
(Left)
All of our product samples in the showroom feature a branded hang tag (above). These tags reinforced the campaign while also providing useful product and pricing information on the reverse to aid the customer in the selection process.
Above is a sampling of the slides I designed to be viewed in the Chandler Graphics Showroom.
Conquer the Elements was an in-house marketing campaign launched by Chandler Graphics in the fall of 2015. The campaign was designed to showcase the wide variety of high-quality customizable outerwear we were able to offer. I was charged with the conceptualization of the theme and its execution over several applications. These included a billboard design (above), desk vinyl wraps, apparel tags, and floor decals (below).
Above is a campaign designed for Dive Georgia (a local diving training center). The Cherokee County YMCA partnered with Dive GA to offer diving classes to YMCA members. I worked with the owner of Dive GA to create eye-catching signage that made prospective and current members aware of the unique opportunity.
The images above are a sample of the work I did while interning as a graphic designer at Chick-fil-A in Canton, GA. I was responsible for designing the graphics for both Canton franchise locations. I worked with the marketing directors from each location to coordinate graphics for local and national campaigns.
